Planted in BK is our first Instagram Identity Project we did for our dear planstagram friend, Sydney.
She wanted a branding system that would be flexible and many different ratios for application. We decided that the answer to that would be a Type-driven logo with multiple setups.
In addition to her wordmark, we created a Brand Stamp that she could put on all sorts of things like stickers, custom pots, etc.
We created a simple and flexible palette for social posts as well as for branded items.
